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SF Chronicle Sound-Off Q+A: Still Busy During Covid with Kevin+Jonathan

People need to buy and sell houses no matter when

Kevin+Jonathan In and On the Media

Kevin+Jonathan on the media

SAN FRANCISCO CHRONICLE Q+A

The San Francisco Chronicle asks expert area realtors questions every week for their Sound-Off segment found in its Sunday Real Estate Section. The online counter part appears on SF Gate. We've been asked to contribute and do so fairly often, which is what you're seeing here.  

Q: Is it a challenge to stay busy right now? Why or why not?

A: Because our approach to real estate is quite personal and big picture, we’ve been very busy recently as the pandemic has changed personal circumstances for so many. It’s a transition period where it’s important to keep an eye on the bigger perspective, which is still strong in San Francisco: inventory and activity is up.

Buyers fortunate enough to be able to buy now are eager to secure low mortgage rates instead of paying rent. Because COVID has changed commutes, some homeowners are looking to relocate to homes with yards and more space. And there are landlords who want to leave the rental business.

Serving this wide mix of client needs takes more time and effort: property visits require PPE and scheduling; mortgage processing times are up; decisions to buy or sell consider more factors than before. This is why it’s great that there are two of us helping our clients and that we have a go-to support team to ensure nothing is missed.

The online version of this was published on July 27, 2020, while the print version was published on Sunday, July 26, 2020. Find the online version here.

People need to buy and sell houses no matter when

For More Sound-Off Snippets...

 

SF Chronicle Sound-Off Q+A: Still Busy During Covid with Kevin+Jonathan

Even during a Pandemic, people need to buy and sell houses and properties. See why it’s been such a busy market in San Francisco with Kevin Ho and Jonathan McNarry of Vanguard Properties, the largest, locally owned and operated boutique brokerage in the Bay Area.

SF Chronicle Sound-Off Q+A: Impact a Second Corona Spike on San Francisco's Housing Market Considered with Kevin+Jonathan

How has another wave of Corona-19 cases impacted San Francisco’s housing market? It’s emphasized how important it is to be working with professionals like Kevin Ho and Jonathan McNarry of San Francisco’s largest, independently owned brokerage Vanguard Properties.

Kevin Quoted in Mission Local: “Real estate market in the Mission appears to recover, for now - Mission Local”

“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”

Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.” In Mission Local.

Kevin on KTVU-2 Talking About Corona and SF Real Estate

San Francisco real estate and the coronavirus/COVID-19 as discussed by Kevin Ho of San Francisco’s Vanguard Properties, the leading locally owned luxury brokerage for the San Francisco Bay Area. The forecast is optimistic, the question is when.

Top Places for LGBTQ Folks to Live—and It's Not Just NYC and San Francisco | realtor.com

Talking about destination neighborhoods for LGBTQ folks, Kevin Ho of Vanguard Properties discusses how the Castro in San Francisco’s Eureka Valley, stacks up compared to other destinations and why it has a unique appeal.

SF Chronicle Sound-Off Q+A: On Setting a List Price with Kevin Ho + Jonathan McNarry

Setting a property’s list price or better yet trying to find a property’s real market value is always tricky especially in high-value and competitive markets like San Francisco. See how Kevin Ho and Jonathan McNarry, top-ranked agents at San Francisco’s luxury boutique brokerage Vanguard Properties handle the question in the San Francisco Chronicle’s Sound-Off Section

San Francisco Chronicle's Sound-Off: What Can Buyers Do To Help Their Agents with Kevin Ho+Jonathan McNarry

Getting into San Francisco’s real estate market can be daunting, but don’t worry, Kevin Ho and Jonathan McNarry have a map.

SF Gate's Sound Off: Will the 49ers playing in the Super Bowl affect open houses this weekend? 

We compare how San Francisco real estate stacks up against its Super Bowl rivals Baltimore and Kansas City. It’s not even close.

SF Chronicle Sound-Off Q+A: Impact a Second Corona Spike on San Francisco’s Housing Market Considered with Kevin+Jonathan

A Second Wave's impact on San Francisco's housing market

Kevin+Jonathan In and On the Media

Kevin+Jonathan on the media

SAN FRANCISCO CHRONICLE Q+A

The San Francisco Chronicle asks expert area realtors questions every week for their Sound-Off segment found in its Sunday Real Estate Section. The online counter part appears on SF Gate. We've been asked to contribute and do so fairly often, which is what you're seeing here.  

Q: How do you expect the recent spike in COVID-19 cases to affect the Bay Area’s housing market?

A: Since COVID started, many aspects of the Bay Area’s housing market stayed the same: it still costs about $1,000 per square foot to buy a home in San Francisco. People are still buying and selling.

Lenders are still lending (at very low interest rates). But it’s also changed: There are fewer transactions overall. Prices have stayed strong for houses but dipped a bit for condos. And there are no open houses.

The latest spike in COVID-19 cases will impact the housing market like everything else: it’ll interrupt our slow crawl towards a semblance of normalcy. You won’t be able to stumble upon an open house while out one weekend for a long while.

But the spike stresses why it’s even more important to work with good agents especially now.

Private appointments that agents facilitate are the only way to see a property for sale in person. More important, because COVID has really highlighted what “home” means to people, who better to help guide people with expertise, perspective and context sorely needed now than your friendly agent?

The online version of this was published on July 5, 2020 while the print version was also published on Sunday, July 5, 2020. Find the online version here.

A Second Wave's impact on San Francisco's housing market

For More Sound-Off Snippets...

 

SF Chronicle Sound-Off Q+A: Still Busy During Covid with Kevin+Jonathan

Even during a Pandemic, people need to buy and sell houses and properties. See why it’s been such a busy market in San Francisco with Kevin Ho and Jonathan McNarry of Vanguard Properties, the largest, locally owned and operated boutique brokerage in the Bay Area.

SF Chronicle Sound-Off Q+A: Impact a Second Corona Spike on San Francisco's Housing Market Considered with Kevin+Jonathan

How has another wave of Corona-19 cases impacted San Francisco’s housing market? It’s emphasized how important it is to be working with professionals like Kevin Ho and Jonathan McNarry of San Francisco’s largest, independently owned brokerage Vanguard Properties.

Kevin Quoted in Mission Local: “Real estate market in the Mission appears to recover, for now - Mission Local”

“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”

Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.” In Mission Local.

Kevin on KTVU-2 Talking About Corona and SF Real Estate

San Francisco real estate and the coronavirus/COVID-19 as discussed by Kevin Ho of San Francisco’s Vanguard Properties, the leading locally owned luxury brokerage for the San Francisco Bay Area. The forecast is optimistic, the question is when.

Top Places for LGBTQ Folks to Live—and It's Not Just NYC and San Francisco | realtor.com

Talking about destination neighborhoods for LGBTQ folks, Kevin Ho of Vanguard Properties discusses how the Castro in San Francisco’s Eureka Valley, stacks up compared to other destinations and why it has a unique appeal.

SF Chronicle Sound-Off Q+A: On Setting a List Price with Kevin Ho + Jonathan McNarry

Setting a property’s list price or better yet trying to find a property’s real market value is always tricky especially in high-value and competitive markets like San Francisco. See how Kevin Ho and Jonathan McNarry, top-ranked agents at San Francisco’s luxury boutique brokerage Vanguard Properties handle the question in the San Francisco Chronicle’s Sound-Off Section

San Francisco Chronicle's Sound-Off: What Can Buyers Do To Help Their Agents with Kevin Ho+Jonathan McNarry

Getting into San Francisco’s real estate market can be daunting, but don’t worry, Kevin Ho and Jonathan McNarry have a map.

SF Gate's Sound Off: Will the 49ers playing in the Super Bowl affect open houses this weekend? 

We compare how San Francisco real estate stacks up against its Super Bowl rivals Baltimore and Kansas City. It’s not even close.

Kevin Quoted in Mission Local: “Real estate market in the Mission appears to recover, for now – Mission Local”

Is it a good time or not for real estate?

ON THE MEDIA 

Mission Local Talks Real Estate During Corona

Kevin gets quoted and sounds a bit more upbeat and nuanced than all those other agents. 

Is it a good time or not for real estate?

The real estate market in the Mission District and San Francisco appears to be on its way to recovering from the shutdown in March, according to several real estate agents ... 

— Originally published July 9, 2020 on missionlocal.org/2020/07/real-estate-market-in-the-mission-appears-to-recover-for-now/

Real estate market in the Mission appears to recover, for now

 

The real estate market in the Mission District and San Francisco appears to be on its way to recovering from the shutdown in March, according to several real estate agents, although some parts of the market remain sluggish.

“The market is holding up pretty strong, but it depends on the segment,” said real estate agent Ruth Krishnan. “Condos and high-rise buildings are the softest. I would say people aren’t super stoked about getting in an elevator. And people have decided that they really, really value outdoor space and greenery.”

Krishnan said her agency recently sold a condo in the Mission District on Shotwell Street.

“It did very well, but it had this beautiful private garden,” she said. “With condos, definitely the ones that are doing the best, selling the quickest, and selling for the highest prices have outdoor space. That’s a big thing for people right now.”

 

“Most of the stuff sitting right now, it just doesn’t have any yard space,” she added.

Krishnan said that, typically, March is the busiest month for real estate in San Francisco, but this year all listings were pulled when the shelter-in-place order was announced. That didn’t keep things down for long, though. The city added real estate to the list of essential businesses on March 31, and Krishnan immediately started seeing business pick up.

“I was shocked. Right coming out of [March], people were already writing very aggressive offers. I was like, ‘Wait, what? Really? Right now?’” she said.

The monthly median house sale price in San Francisco set a new record of $1.8 million in June, according to the monthly report from the Compass real estate brokerage. “But it’s just a single month,” added Patrick Carlisle, chief market analyst for Compass.

“I never would have guessed that we would see this sort of rebound around the Bay Area, in the midst of one of the greatest health and economic crises in U.S. history,” Carlisle said.

Although the rebound in San Francisco is dramatic, it’s the smallest of the Bay Area, he said. Other counties — including more rural areas like Sonoma, Napa, Monterey, and Santa Cruz counties — have all seen spikes that “may be higher than at any time in history, in terms of offers being accepted.”

The rebound in San Francisco might not be as pronounced, perhaps, because the city has stricter shelter-in-place rules, Carlisle said, or perhaps because it’s the most densely populated region of the Bay Area.

 

“The Mission remains popular and strong,” said real estate agent Jennifer Rosdail. “The shutdown slowed it down at first, but people have figured out how to get their transactions done, and it’s accelerating a little bit.”

Since April, Rosdail said sales started coming back and have improved each month. “I’ve seen that in every segment I’ve checked — except for the luxury homes over, like, $2.5 million,” she said.

There aren’t many of those more expensive single-family homes in the Mission, but in a neighborhood like Noe Valley, the pattern is striking, Rosdail said. Single-family homes priced lower than $2.5 million there are moving much more quickly than those above $2.5 million, and more appear to be entering the market than are being sold.

“I think that dichotomy is interesting. I see a deceleration in the luxury homes” in Noe Valley, Rosdail said.


"All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco." — Kevin Ho


Taking the city as a whole, Carlisle’s analysis shows luxury single-family homes priced above $3 million are increasing in price — but that’s based on properties that have accepted offers, while Rosdail is also examining the growing supply of inventory in Noe Valley.

By and large, Carlisle said he prefers not to look at individual neighborhoods.

“When you look at a specific neighborhood, the sales numbers are so low, it’s hard for the data to be statistically reliable,” he said. “I generally try to look at them only on an annual basis.”

But, even with small sample sizes, it remains the only tool we have.

Crunching the numbers for the Mission, Rosdail said things were picking up in terms of volume and price — but that didn’t mean losses had been fully recovered, especially for condos. Comparing the median price of a two-bedroom condo that sold in May this year with the same time period last year, the price had dropped from $1.25 million to $1.05 million — or about 16 percent less. But, again, prices have gone up since then.

“April was a terrible month to sell your home. May wasn’t so bad. June was pretty good,” Rosdail said. “I don’t think we’re going to experience a summer slowdown this year; I think we already had it in April. People are just going to keep charging forward.”

The pandemic has also shifted what many people normally think of as in-demand neighborhoods.

“Outer Richmond is hot right now. The Sunset is doing great, because people want more space, they want to be away from each other,” Rosdail said.  Meanwhile, condos in SoMa haven’t been moving as quickly.

“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”

Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.”

In San Francisco, the market for apartment buildings has also changed. For buildings with six or more apartments, Ho said the market had “quieted down, with not much movement.”

“For four units or under, we’re seeing good activity, because it’s more manageable,” he said. “Bigger buildings with multiple units, we’re seeing that market kind of take a pause as they wait and see how this pans out, because of all those changes” to rental laws.

Not all real estate agents Mission Local spoke to were convinced prices would continue to climb. An agent familiar with the Mission District, but who did not wish to be quoted by name, conveyed skepticism that the rush the city had seen over the past few months would be sustainable. Buyers may become choosier before submitting an offer on a less-desirable property, they argued, which could lead to more houses than buyers.

Analyzing numbers can tell us how the market has performed so far, but predicting the future remains as elusive as ever.

For More Media Mentions ...

 

SF Chronicle Sound-Off Q+A: Still Busy During Covid with Kevin+Jonathan

Even during a Pandemic, people need to buy and sell houses and properties. See why it’s been such a busy market in San Francisco with Kevin Ho and Jonathan McNarry of Vanguard Properties, the largest, locally owned and operated boutique brokerage in the Bay Area.

SF Chronicle Sound-Off Q+A: Impact a Second Corona Spike on San Francisco's Housing Market Considered with Kevin+Jonathan

How has another wave of Corona-19 cases impacted San Francisco’s housing market? It’s emphasized how important it is to be working with professionals like Kevin Ho and Jonathan McNarry of San Francisco’s largest, independently owned brokerage Vanguard Properties.

Kevin Quoted in Mission Local: “Real estate market in the Mission appears to recover, for now - Mission Local”

“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”

Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.” In Mission Local.

Kevin on KTVU-2 Talking About Corona and SF Real Estate

San Francisco real estate and the coronavirus/COVID-19 as discussed by Kevin Ho of San Francisco’s Vanguard Properties, the leading locally owned luxury brokerage for the San Francisco Bay Area. The forecast is optimistic, the question is when.

Top Places for LGBTQ Folks to Live—and It's Not Just NYC and San Francisco | realtor.com

Talking about destination neighborhoods for LGBTQ folks, Kevin Ho of Vanguard Properties discusses how the Castro in San Francisco’s Eureka Valley, stacks up compared to other destinations and why it has a unique appeal.

SF Chronicle Sound-Off Q+A: On Setting a List Price with Kevin Ho + Jonathan McNarry

Setting a property’s list price or better yet trying to find a property’s real market value is always tricky especially in high-value and competitive markets like San Francisco. See how Kevin Ho and Jonathan McNarry, top-ranked agents at San Francisco’s luxury boutique brokerage Vanguard Properties handle the question in the San Francisco Chronicle’s Sound-Off Section

San Francisco Chronicle's Sound-Off: What Can Buyers Do To Help Their Agents with Kevin Ho+Jonathan McNarry

Getting into San Francisco’s real estate market can be daunting, but don’t worry, Kevin Ho and Jonathan McNarry have a map.

SF Gate's Sound Off: Will the 49ers playing in the Super Bowl affect open houses this weekend? 

We compare how San Francisco real estate stacks up against its Super Bowl rivals Baltimore and Kansas City. It’s not even close.

Kevin on KTVU-2 Talking About Corona and SF Real Estate

Kevin Appears on KTVU-2 Talking About the coronavirus' impact on San Francisco residential real estate

Practicing safe social distancing, Kevin Ho of San Francisco's Vanguard Properties talks with long-time reporter Amber Lee of KTVU-2 about a rare mix of anxiety, opportunity and yet optimism that's been brought on by the disruptive effect of COVID-19. The piece aired on March 25, 2020.  

Kevin is regularly asked to comment on area real estate developments and changes. 

Kevin and Jonathan’s Other Media-related Posts

Take a look below at other interviews and editorial contributions.

SF Chronicle Sound-Off Q+A: Still Busy During Covid with Kevin+Jonathan

Even during a Pandemic, people need to buy and sell houses and properties. See why it’s been such a busy market in San Francisco with Kevin Ho and Jonathan McNarry of Vanguard Properties, the largest, locally owned and operated boutique brokerage in the Bay Area.

SF Chronicle Sound-Off Q+A: Impact a Second Corona Spike on San Francisco's Housing Market Considered with Kevin+Jonathan

How has another wave of Corona-19 cases impacted San Francisco’s housing market? It’s emphasized how important it is to be working with professionals like Kevin Ho and Jonathan McNarry of San Francisco’s largest, independently owned brokerage Vanguard Properties.

Kevin Quoted in Mission Local: “Real estate market in the Mission appears to recover, for now - Mission Local”

“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”

Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.” In Mission Local.

Kevin on KTVU-2 Talking About Corona and SF Real Estate

San Francisco real estate and the coronavirus/COVID-19 as discussed by Kevin Ho of San Francisco’s Vanguard Properties, the leading locally owned luxury brokerage for the San Francisco Bay Area. The forecast is optimistic, the question is when.

Top Places for LGBTQ Folks to Live—and It's Not Just NYC and San Francisco | realtor.com

Talking about destination neighborhoods for LGBTQ folks, Kevin Ho of Vanguard Properties discusses how the Castro in San Francisco’s Eureka Valley, stacks up compared to other destinations and why it has a unique appeal.

SF Chronicle Sound-Off Q+A: On Setting a List Price with Kevin Ho + Jonathan McNarry

Setting a property’s list price or better yet trying to find a property’s real market value is always tricky especially in high-value and competitive markets like San Francisco. See how Kevin Ho and Jonathan McNarry, top-ranked agents at San Francisco’s luxury boutique brokerage Vanguard Properties handle the question in the San Francisco Chronicle’s Sound-Off Section

Top Places for LGBTQ Folks to Live—and It’s Not Just NYC and San Francisco | realtor.com

Top Places for LGBTQ Folks to Live—and It’s Not Just NYC and San Francisco | realtor.com

Kevin Gets Quoted on Realtor.com talking about the Castro and why it’s such a sought-after neighborhood in San Francisco:

The Castro is filled with multistory, century-old Victorian and Edwardian homes. Most have been divided into two- and three-bedroom condos that fetch between $1.2 million and $1.8 million or more, says local real estate agent Kevin Ho of Vanguard Properties. It’s rare for these homes in the neighborhood to come onto the market that aren’t subdivided into units. A full house typically has three to four bedrooms and two to three bathrooms. They start at $2 million and go way up from there. “Gay neighborhoods tend to be better maintained because there’s more of an emphasis on curb appeal and aesthetics,” says Ho, who lives and works in the Castro. “It’s a really fun neighborhood that draws a lot of people from a lot of different places.”

Read More: Top Places for LGBTQ Folks to Live—and It’s Not Just NYC and San Francisco | realtor.com®

SF Chronicle Sound-Off Q+A: On Setting a List Price with Kevin Ho + Jonathan McNarry

SAN FRANCISCO CHRONICLE Q+A

The San Francisco Chronicle asks expert area realtors questions every week for their Sound-Off segment found in its Sunday Real Estate Section. The online counter part appears on SF Gate. We've been asked to contribute and do so fairly often, which is what you're seeing here.  

Q: How do you go about setting a list price? Does pricing below market rate always cause a bidding war, or can that backfire?” A: Like it or not, the convention in the City is for agents to list a property for sale with a lower-than-expected list price on purpose. We tell our clients that a list price is as important for what it says directly and what it implies. Determining a property’s value to our clients is our job and that number will depend on each client’s goals. Some agents take the premise that 3/4ths of San Francisco properties sell for over list and underprice so radically, that they might as well offer the property for sale for $1. This will lead to mobbed open houses, scores of disclosure packages being sent out, and offers by the dozen. Yes, this style can work, but carries the risk that a winning buyer gets cold feet and walks away when the euphoria of ‘winning’ the property wears off. Runners-up might be so off-put by the process that they pass if given a chance to buy if the winners walk. Worse yet, this auction-house style runs the real risk of putting off solid and qualified buyers who don’t write an offer out of fear of being gamed. We think a more measured property-specific pricing approach is better in most cases. To maximize our seller results, we work with our sellers to make their properties shine so that we elicit emotional and visceral responses from buyers so they fall in love with a property. This is a more involved approach but leads to buyers who are not only far more committed to a property but willing to pay more for it.

The online version of this was published on October 14, 2019 while the print version was published on Sunday, October 13, 2019. Find the online version here.

What Percentage of Homes Sell for Over List? 

Take a look at live data from the MLS and see: 

For More Sound-Off Snippets...

SF Chronicle Sound-Off Q+A: Still Busy During Covid with Kevin+Jonathan

Even during a Pandemic, people need to buy and sell houses and properties. See why it’s been such a busy market in San Francisco with Kevin Ho and Jonathan McNarry of Vanguard Properties, the largest, locally owned and operated boutique brokerage in the Bay Area.

SF Chronicle Sound-Off Q+A: Impact a Second Corona Spike on San Francisco's Housing Market Considered with Kevin+Jonathan

How has another wave of Corona-19 cases impacted San Francisco’s housing market? It’s emphasized how important it is to be working with professionals like Kevin Ho and Jonathan McNarry of San Francisco’s largest, independently owned brokerage Vanguard Properties.

Kevin Quoted in Mission Local: “Real estate market in the Mission appears to recover, for now - Mission Local”

“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”

Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.” In Mission Local.

Kevin on KTVU-2 Talking About Corona and SF Real Estate

San Francisco real estate and the coronavirus/COVID-19 as discussed by Kevin Ho of San Francisco’s Vanguard Properties, the leading locally owned luxury brokerage for the San Francisco Bay Area. The forecast is optimistic, the question is when.

San Francisco Chronicle’s Sound-Off: What Can Buyers Do To Help Their Agents with Kevin Ho+Jonathan McNarry

Kevin+Jonathan In and On the Media

Kevin+Jonathan on the media

SAN FRANCISCO CHRONICLE Q+A

The San Francisco Chronicle asks expert area realtors questions every week for their Sound-Off segment found in its Sunday Real Estate Section. The online counter part appears on SF Gate. We've been asked to contribute and do so fairly often, which is what you're seeing here.  

Q: What’s some things clients (buyers or sellers) can do to make your job and the overall transaction process easier?

A: From day one, we start educating our clients with a big BART-like map with all the possible stops and paths we’ll encounter on our trip to the client’s destination. (See below) It’s akin to a choose-your-own-adventure book.

The visual aid helps our clients come up to speed on how we buy and sell prosperities in the most expensive market in the country. This speaks to the larger point of how important it is to both learn and trust the process. It’s a process where countless folks work every day to match the right buyers with the right seller.

The quicker our clients understand that the buying and selling process is going to involve going through stops and starts, places they don’t think they’ll go, and that there could be delays, the sooner they’ll join the ranks of our successful homeowners and sellers.

The online version of this was published on December 1, 2019 while the print version was published on Sunday, December 1, 2019. Find the online version here.

For More Sound-Off Snippets...

 

SF Chronicle Sound-Off Q+A: Still Busy During Covid with Kevin+Jonathan

Even during a Pandemic, people need to buy and sell houses and properties. See why it’s been such a busy market in San Francisco with Kevin Ho and Jonathan McNarry of Vanguard Properties, the largest, locally owned and operated boutique brokerage in the Bay Area.

SF Chronicle Sound-Off Q+A: Impact a Second Corona Spike on San Francisco's Housing Market Considered with Kevin+Jonathan

How has another wave of Corona-19 cases impacted San Francisco’s housing market? It’s emphasized how important it is to be working with professionals like Kevin Ho and Jonathan McNarry of San Francisco’s largest, independently owned brokerage Vanguard Properties.

Kevin Quoted in Mission Local: “Real estate market in the Mission appears to recover, for now - Mission Local”

“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”

Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.” In Mission Local.

Kevin on KTVU-2 Talking About Corona and SF Real Estate

San Francisco real estate and the coronavirus/COVID-19 as discussed by Kevin Ho of San Francisco’s Vanguard Properties, the leading locally owned luxury brokerage for the San Francisco Bay Area. The forecast is optimistic, the question is when.

Top Places for LGBTQ Folks to Live—and It's Not Just NYC and San Francisco | realtor.com

Talking about destination neighborhoods for LGBTQ folks, Kevin Ho of Vanguard Properties discusses how the Castro in San Francisco’s Eureka Valley, stacks up compared to other destinations and why it has a unique appeal.

SF Chronicle Sound-Off Q+A: On Setting a List Price with Kevin Ho + Jonathan McNarry

Setting a property’s list price or better yet trying to find a property’s real market value is always tricky especially in high-value and competitive markets like San Francisco. See how Kevin Ho and Jonathan McNarry, top-ranked agents at San Francisco’s luxury boutique brokerage Vanguard Properties handle the question in the San Francisco Chronicle’s Sound-Off Section

San Francisco Chronicle's Sound-Off: What Can Buyers Do To Help Their Agents with Kevin Ho+Jonathan McNarry

Getting into San Francisco’s real estate market can be daunting, but don’t worry, Kevin Ho and Jonathan McNarry have a map.

SF Gate's Sound Off: Will the 49ers playing in the Super Bowl affect open houses this weekend? 

We compare how San Francisco real estate stacks up against its Super Bowl rivals Baltimore and Kansas City. It’s not even close.

SF Gate’s Sound Off: Will the 49ers playing in the Super Bowl affect open houses this weekend? 

Sound off from the San Francisco Chronicle (Feb 2, 2020 Edition)

Will the 49ers playing in the Super Bowl affect open houses this weekend?

We get asked to share our take on real estate by our friends at the San Francisco Chronicle/SF Gate, like the one above. Here's our answer to this week's question about the Super Bowl's impact on open houses: 

This weekend you’re likely to see more red and gold and fair-weather civic pride out there than open house signs. The cutest condo ever can’t compete with a spectacle as big as the Super Bowl, especially when our hometown team is playing, which no one expected.

Because us agents work hard to keep property listings from become stale (or even being perceived as such), many will advise sellers to come to market after folks are done being distracted by the holidays, which should really also include the Super Bowl as 115 million people travel during the holidays and about 100 million watch the game.

The charming 2-bed, 2-bath, house can’t compete with J.Lo and Shakira just as the pricey open floor plan can’t compete with the far pricier spectacle where the commercials alone cost $175,000 a second. Sports fans rule the roost this weekend for sure, but don’t worry real estate fans, prime time is just about to kick off.

Published at: Sound Off: Will the 49ers playing in the Super Bowl affect open houses this weekend? - SFGate 

That got us to thinking about how we stack up to ourselves and to our rivals:
It's Pricy Here for Sure.

Now and Then, Here and There. What if you bought a house last time the 49ers were in the Super Bowl? And how does SF stack up against its opponents real estate wise?

 

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SF Chronicle Sound-Off Q+A: Still Busy During Covid with Kevin+Jonathan

Even during a Pandemic, people need to buy and sell houses and properties. See why it’s been such a busy market in San Francisco with Kevin Ho and Jonathan McNarry of Vanguard Properties, the largest, locally owned and operated boutique brokerage in the Bay Area.

SF Chronicle Sound-Off Q+A: Impact a Second Corona Spike on San Francisco's Housing Market Considered with Kevin+Jonathan

How has another wave of Corona-19 cases impacted San Francisco’s housing market? It’s emphasized how important it is to be working with professionals like Kevin Ho and Jonathan McNarry of San Francisco’s largest, independently owned brokerage Vanguard Properties.

Kevin Quoted in Mission Local: “Real estate market in the Mission appears to recover, for now - Mission Local”

“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”

Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.” In Mission Local.

Kevin on KTVU-2 Talking About Corona and SF Real Estate

San Francisco real estate and the coronavirus/COVID-19 as discussed by Kevin Ho of San Francisco’s Vanguard Properties, the leading locally owned luxury brokerage for the San Francisco Bay Area. The forecast is optimistic, the question is when.

Top Places for LGBTQ Folks to Live—and It's Not Just NYC and San Francisco | realtor.com

Talking about destination neighborhoods for LGBTQ folks, Kevin Ho of Vanguard Properties discusses how the Castro in San Francisco’s Eureka Valley, stacks up compared to other destinations and why it has a unique appeal.

SF Chronicle Sound-Off Q+A: On Setting a List Price with Kevin Ho + Jonathan McNarry

Setting a property’s list price or better yet trying to find a property’s real market value is always tricky especially in high-value and competitive markets like San Francisco. See how Kevin Ho and Jonathan McNarry, top-ranked agents at San Francisco’s luxury boutique brokerage Vanguard Properties handle the question in the San Francisco Chronicle’s Sound-Off Section

ABC 7: Kevin Talks About the Market Impact of San Francisco’s Millennium Tower’s Upcoming Fix

Kevin being interviewed.

I N T H E N E W S

A Monumental Fix for SF's 'Sinking' Tower

Kevin is interviewed by ABC7 Bay Area about the latest chapter in the Millennium Tower (301 Mission Street) saga a $100M fix where more than 200 pylons are to be driven into the ground to prop up the leaning luxury skyscraper. (If the story doesn’t play for you, click here).

Kevin’s experience as a reporter meshes well with his real estate experience and tendency to stay current on what’s happening in San Francisco real estate. This makes him and Jonathan the perfect market experts for reporters to call when newsworthy items pop up, which is a great attribute for their clients to have at their disposal. 

Kevin being interviewed.
Kevin Ho is interviewed with ABC7 Bay Area about a development in one of the biggest stories to hit San Francisco real estate at the Millennium Tower (301 Mission Street).

More Media Coverage 

SF Chronicle Sound-Off Q+A: Still Busy During Covid with Kevin+Jonathan

Even during a Pandemic, people need to buy and sell houses and properties. See why it’s been such a busy market in San Francisco with Kevin Ho and Jonathan McNarry of Vanguard Properties, the largest, locally owned and operated boutique brokerage in the Bay Area.

SF Chronicle Sound-Off Q+A: Impact a Second Corona Spike on San Francisco’s Housing Market Considered with Kevin+Jonathan

How has another wave of Corona-19 cases impacted San Francisco’s housing market? It’s emphasized how important it is to be working with professionals like Kevin Ho and Jonathan McNarry of San Francisco’s largest, independently owned brokerage Vanguard Properties.

Kevin Quoted in Mission Local: “Real estate market in the Mission appears to recover, for now – Mission Local”

“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”

Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.” In Mission Local.

Kevin on KTVU-2 Talking About Corona and SF Real Estate

San Francisco real estate and the coronavirus/COVID-19 as discussed by Kevin Ho of San Francisco’s Vanguard Properties, the leading locally owned luxury brokerage for the San Francisco Bay Area. The forecast is optimistic, the question is when.

Top Places for LGBTQ Folks to Live—and It’s Not Just NYC and San Francisco | realtor.com

Talking about destination neighborhoods for LGBTQ folks, Kevin Ho of Vanguard Properties discusses how the Castro in San Francisco’s Eureka Valley, stacks up compared to other destinations and why it has a unique appeal.

SF Chronicle Sound-Off Q+A: On Setting a List Price with Kevin Ho + Jonathan McNarry

Setting a property’s list price or better yet trying to find a property’s real market value is always tricky especially in high-value and competitive markets like San Francisco. See how Kevin Ho and Jonathan McNarry, top-ranked agents at San Francisco’s luxury boutique brokerage Vanguard Properties handle the question in the San Francisco Chronicle’s Sound-Off Section

San Francisco Chronicle’s Sound-Off: What Can Buyers Do To Help Their Agents with Kevin Ho+Jonathan McNarry

Getting into San Francisco’s real estate market can be daunting, but don’t worry, Kevin Ho and Jonathan McNarry have a map.

SF Gate’s Sound Off: Will the 49ers playing in the Super Bowl affect open houses this weekend? 

We compare how San Francisco real estate stacks up against its Super Bowl rivals Baltimore and Kansas City. It’s not even close.

Curbed SF: Why Do Some Realtors Use “Eureka Valley” Instead of “Castro”? – Curbed SF

Kevin Ho talks about why the Castro is its own neighborhood with Curbed SF

SF Chronicle: Q+A: How Do Agents Get Each Other’s Attention?

How do agents learn about each other’s property listings in San Francisco? Explore the ways with Kevin Ho and Jonathan McNarry of San Francisco’s leading locally owned brokerage Vanguard Properties.

San Francisco Chronicle: Q+A: How do I determine my priorities before I search for a home? By Kevin Ho + Jonathan McNarry

How to buy the right home in San Francisco while honoring your budget and priorities? Start by hiring Kevin Ho and Jonathan McNarry, top producers, REALTORS with San Francisco’s Vanguard Properties, the leading locally owned luxury brokerage.

San Francisco Chronicle: Q+A: How Has the Internet Impacted Real Estate By Kevin Ho + Jonathan McNarry (Jan 20, 2019)

The intersection of the Internet and real estate has made it even more important to have experienced agents like Kevin Ho and Jonathan McNarry whose perspective and deep familiarity with San Francisco markets help their clients win in the City’s competetive markets.

Curbed SF: Why Do Some Realtors Use “Eureka Valley” Instead of “Castro”? – Curbed SF

I N C U R B E D S F

Realtor Kevin Ho explains to Curbed SF, “Eureka Valley encompasses the broader real estate subdistrict of District 5…the city has many more micro-neighborhoods than the realtor maps dare depict and this is just one more example of that.” When asked to get more granular, Ho tells us the distinction between Castro and Eureka Valley with the following specifics: “Eureka Valley refers to the hillier, tree-lined streets…

Source: Why Do Some Realtors Use “Eureka Valley” Instead of “Castro”? – Curbed SF

SF Chronicle: Q+A: How Do Agents Get Each Other’s Attention?

Q+As re San Francisco Real Estate

Besides broker tours, how can agents introduce other Realtors to their new listings?

There are so many ways to reach fellow agents these days like email and social media but at the root of a lot of client successes are tried and true ways of talking to agents face to face or spreading the word word-of-mouth in person, on the phone or via text.

Given the fact that Kevin is a trained lawyer and Jonathan is a trained nurse, they have a natural background to delve deeper and to be more inquisitive. As one of Kevin’s classmates at U.C. Berkeley’s law school said, “we’re a school of researchers, there’s nothing we won’t uncover!”

1. Word of Mouth. In person, via text or on the phone. There’s nothing like direct contact that are, of course, enhanced by established networks and good reputations.

2. In An Agent’s Own Office. There’s usually a list or repository of coming-soon or pocket listings. That or an agent will give their colleagues sneak peeks or early access to listings.

3. Top Agent Network. The invite-only, email forum for top-producing agents in the City to promote off-market or coming-soon listings or other information like upcoming price reductions or ‘buy-it-now’ prices

4. The MLS. Either as “coming soon” listings or, for active listings, what agents will say in the private comments section of a listing.

5. Direct Email. Less effective because folks are inundated with emails but it still does work in that they reach a wider audience of more agents.

Got a Question?

We have an answer

The worst question is the unasked one. So go ahead, tell us what’s on your mind. 

Got a Question About San Francisco Real Estate? See Kevin+Jonathan's Take.

How many new listings were there last month?

San Francisco Chronicle: Q+A: How do I determine my priorities before I search for a home? By Kevin Ho + Jonathan McNarry

K E V I N + J O N A T H A N  I N  T H E  M E D I A 

Question: How do I determine my priorities before I search for a home?

A: Home buyers can easily get wrapped up and turned around in questioning what their priorities really are — from the esoteric, “What am I actually buying?” (especially for tenancy in commons and condominiums); the overwhelming, “How am I really going to pay for this?” to the existential, “How can a space really be ‘0’ square feet?”

But must-haves and deal-breakers really come into focus when we ask our buyers to take a look at their calendars, weekend plans and daily routines.

After work, do you nest or is home just a pit-stop before spin class and dinner? (Read: location/starter home).

Are you making dinner at home tonight? (Read: kitchen quality).

Did you leave you clothes in the washer again? (Read: in-unit laundry and closet space).

Just how often will those out-of-town guests really visit you? (Read: budget/room count).

By taking a look at the humdrum of daily life, disoriented buyers may well see that the answers were right in front of them all along.

What's important to you? Let's discuss and we'll figure it out and find the right place for you together!

Want to Learn More?

Our Experience and Knowledge is Just a Click Away

There’s a reason why they ask us to write columns, it’s because we know what we’re talking about. See how you too can benefit and succeed in San Francisco’s high-value real estate market by contacting us now. 

From time to time we get asked to chime in the Sunday San Francisco Chronicle’s real estate Ask-a-Realtor column “Sound Off.”  This week’s question asked about how the Internet has impacted real estate.

Appearing in the San Francisco Chronicle’s “Sound Off” real estate column as published on April 1, 2019, see the online version here.

More Columns from Kevin + Jonathan

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