reating the right look, touch, and feel is key to ensuring that our clients’ properties are presented in the best possible light.

Sometimes that means a fixer will just be shown as a fixer. For us, however, it will be one that’s clean, bright and open. We’ll stress the property’s potential by imagining the space as it could be and arm buyers with the knowledge of what steps are needed to get there.

Check out some examples below including one where we bested early estimates and ended up closing at nearly $1M over (a realistic) list price.

But most times our clients’ properties are livable and decent enough. The key to getting a sale price that is truly special is by presenting spaces that have that extra “it” factor — spaces that will inspire buyers into action emotionally.

Before you think that updating is cost-prohibitive and too time-consuming, think again. We have access to a network of trades professionals and vendors who our various clients have retained to transform their properties into showcase ones by following a tailored preparation plan that we've created taking our clients' budgets, timelines and goals into consideration.  

Take a look at some of our most notable examples below. 

San Francisco’s Real Estate is a Place Where: 

ROI IS HIGH. Every dollar invested (wisely) into a property should yield that dollar back and many more.

YOU GOT ME FEELING EMOTIONS. Despite being data-driven, many San Francisco buyers are nevertheless emotional ones looking to connect with the right home. 

I GOT IT. People have mysterious amounts of money but scarce time, so they’re willing to pay more for something that’s done, done, done.

CALL + RETURN. Properties that harken back to or conjure up childhood or traditional themes while also attending to details, do very well. 

DETAILS, DETAILS. Properties that are architect- or designer-designed can do very well indeed as they have a certain point of view that developers and contractors may not have.

The two above points confirm that thoughtfully and well-prepared properties outperform cookie-cutter ones as our experience with buyers and sellers confirms time and time again.  




While there are many more, these will give you a sense of what we suggest our clients do.

The Numbers

  • What: 3-Bed, 1-Bath, No Parking 
  • Where: 714 Page Street 
  • When: 2018
  • What: Kitchen cabinets + counters, Bathroom finishes, new tile, Hallway lights, Lighting fixtures, Repainting, sound dampening, Refinishing wood floors
  • Previous Purchase Price: $610,000 (2012) 
  • Pre-reno/As-Is Market Value Estimate: $1,000,000
  • Renovation Cost: $70,000
  • Renovation Duration: 3-4 weeks
  • Sale Price: $1,375,000 (July 2018)

Befores and Afters On Page Street

Our clients, a government attorney and a nurse practitioner, bought their home as a tenancy-in-common a few years before they met us. A job relocation necessitated a move. Their ground-floor 3-bed, 1-bath converted condominiums that was solid and functional but also dark and dated.

Using existing custom cabinets and systems we proposed a series of cosmetic changes that would boost the value of our clients' property that included painting and reconfiguring custom kitchen cabinets, swapping out a pedestal sink for a floating vanity, and — perhaps most important — updating the home's lighting. 


The Numbers

  • What: 2-Bed, 2-Bath, 1 Parking 
  • Where: 375 15th Avenue 
  • When: 2017
  • What: Kitchen, Living Room, Bedrooms, Bathrooms, Hallway, Lighting, Repainting, Recarpeting, Install Wood Floors
  • Pre-reno/As-Is Market Value Estimate: $800,000
  • Renovation Cost: $70,000
  • Renovation Duration: 4-5 weeks
  • Sale Price: $1,340,000 (May 2017 after 3 days on the market)

Befores and Afters On 15th Avenue

Our clients, an office manager and former realtor, both based in Seattle, contacted us to help them value, clear-out, prepare, remodel, and sell this top-floor 2-bed, 2-bath vintage1980s condominium that was functional and very dated — all from a distance as they were in Seattle the entire time.  

Using existing custom cabinets and systems we proposed a series of cosmetic changes that would boost the property's value that included painting kitchen cabinets, replacing appliances, swapping out bath vanities and installing new LED mirrors, installng new wood floors (with sound dampening material) and updating the condo's lighting. 


The Plan

An excerpt of the plan we helped craft for our client.

The Pictures

The Marketing Pictures

What Will Your Property Look Like 

Unlock the potential in your property or in a property you want to buy by contacting Kevin+Jonathan today. 

How Much is Your Property Worth?

See how much yourself by clicking the link below. 

More and Related

Sold: 714 Page Street, San Francisco | MLS 472016

Listed by Kevin Ho and Jonathan McNarry of Vanguard Properties in San Francisco, 714 Page Street is a luxurious and beautifully updated 3-bed, 1-bath condominium with a dream kitchen, garden access and elegant finishes that blend modern with its 105-year old history at the intersections of the Haight, Duboce, Hayes Valley and the Divisadero Corridor.


Hi, we’re Kevin Ho and Jonathan McNarry of Vanguard Properties in San Francisco, California. We’re partners in life and in business. Together with our big black Labrador retriever, Raffi, we are top producing Realtors in San Francisco’s competitive and valuable residential real estate market.

We truly love what we do and are passionately committed to our clients, their needs and advancing their interests. We represent both buyers and sellers with many repeat clients but we are always expanding our client base. Our belief is that by working with you you will make better informed decisions in this most important of areas of life.

We invite you to contact us to learn more and to start your success story now.


To that extent possible, the information here is copyright protected. But other information such as links, articles and the like are only reproduced here for market education purposes. Remember to research all matters discussed here to your own satisfaction.

Terms & Conditions

Real estate is always changing and evolving. It's complex and can be as fickle as it is surprising. And while the information and knowledge on this site is considered to be accurate and correct, it cannot be warranted. Market conditions in San Francisco, California, and the world can change with a tweet or a sneeze and is beyond anyone's control.

In San Francisco, things like local, state and federal tax regulations can change with big implications. Other things like rent control rules, eviction control, lending practices and standards, building and zoning regulations are just a few of the other things that can change with little or no notice. All of these things and other intangible factors can and will impact market values and performance. 

Kevin is a licensed California attorney but focuses on real estate about 99.9 percent of the time. It's important to note that while you can’t take the attorney out of him he will not be acting as your attorney here. This speaks to the larger point that you should also seek out qualified folks who work in their respective sectors if you have further questions. 

Privacy Cookies. Mmm. Cookies. 

We’ve been told that our website may be using cookies — the electronic ones — not the ones that Cookie Monster loves. These cookies, tracking pixels and related technologies are small data files that emanate from our server or platform and are stored on your device or browser.

Our site uses cookies developed by third parties for a variety of purposes with the most important ones to us being focused on supporting our abilities to support our clients — current and future — as they look for San Francisco real estate services.

Also, cookies may also be used to track how you use our site, which, of course, may give rise to seeing related advertisements on other websites you visit. To comply with the California Consumer Privacy Act, we have deployed various measures you may see on this site. If you have a question or concern, feel free to contact us at [email protected]. We want you to be aware that your personal information stays private with us with SSL standards here among other protocols we employ. 



©  2011-2020, Kevin Ho, Jonathan McNarry, RTI, Inc.

All rights reserved.

Kevin K. Ho, DRE 01875957/SBN 233408

Jonathan B. McNarry, DRE 01747295

Vanguard Properties
2501 Mission Street, San Francisco, CA 94110
555 Castro Street, San Francisco, CA 94114

%d bloggers like this: