BRILLIANT MARKETER (WITH FOUR LEGS)
Meet Raffi McNarry-Ho: Top-Producing, Real Estate Dog Extraordinaire
Being memorable is what most agents strive to be — cookies baking in the oven anyone? We have something better in mind.
Real estate and dogs go hand in, well, paw, which is where Raffi McNarry-Ho comes in. There are anywhere from 70 to 90 million dogs in America (more than half of American households have a pet as a denizen according to the Washington Post) it should make perfect sense as to why Raffi, Guide Dog turned real estate super dog, is a memorable part of any property that Kevin Ho and Jonathan McNarry, top producers at San Francisco’s Vanguard Properties, list and sell for their clients.
More eco-friendly and memorable than cookies (not to mention gluten-free) Raffi is a conversation starter and something that will make our listings stand out from all the others. Being remembered fondly and positively is the rare combination that can be elusive for many real estate agents. This is something we have handled. Of course having two enthusiastic, knowledgeable and charismatic agents working on your behalf is one thing, but our third team member who goes to open houses, escrows and photoshoots — Raffi McNarry-Ho — is someone no other agents can offer.
In a time where setting yourself apart in a disarming, positive and reassuring way is difficult, Raffi’s mellow nature, affable mannerisms and handsome looks are a true asset and fringe benefit for our clients. Whether he’s in a property video, in a 3-D tour or at an actual open house, Raffi makes a positive, warm and welcoming impression that stands out in people’s minds so when agents and buyers ask about our listings, the response you’d overhear would go something like this: “Yes, that’s right. The house with the (big) dog.”
The Bay Area + Dogs
While we my not have the most dogs per household, the Chronicle reported that the prominence of dog-friendly amenities like shops, parks and services may be the reasons why we see our canine pups everywhere, which is more reason why they should be part of any effort to market homes to buyers.
Our Multi-Legged Friends/Family Members
It’s long been known that there are more dogs in San Francisco than children. But ever since the Pandemic the number of pets in American households has risen dramatically, which explains why Mr. Raffi can be such a powerful part of our marketing efforts.
of American households have at least 1 dog in 2022 up from 48 million in 2019.
Source: Insurance Information Institute study
Where Can You Find Raffi?
You can meet Mr. Raffi at our open houses, see him on the MLS in our property photos, and watch him show properties on YouTube and Instragram.
The Raffi Calendar
Each year, Raffi tours our listings and other scenic parts of San Francisco. Photographed all along the way, we put together a fact-filled calendar that our clients, friends and associates can get. Very-much in demand, the calendar tells you about market quirks, Fed meetings and much more. See examples here.
At Our Listings Of Course
Take a watch of his latest property videos. Also, take note that you want to watch each of these for that much longer. Think about how potential buyers will do the same.
Showing Off Some of San Francisco’s Best Properties and Strongest Sales
See How Mr. Raffi + Co Can Work For You
What will your Raffi photos look like?