Kevin+
Jonathan
On the Media
Reaching more people authoritatively is a good thing and it’s something we’re asked to do regularly.
Media Savvy, Media Commentators
Imagine a carpenter without a hammer, a programmer without a computer — now imagine a marketer without a media skills. You would think that would be important in a front-facing professional who is going to either present a offer package or a prepared and packed property, right? Good thing is that you don’t have to imagine working with agents who lack such vital skills and talents when you’re with Kevin+Jonathan. We are very good at what we do, so notable, in fact, that we’re sought out by various media outlets.
We’ve been recognized as an authority on San Francisco’s real estate market by our clients, other agents and by tv news reporters too over the past few years.
In addition to regular contributions to the San Francisco Chronicle’s Real Estate section, (the now defunct) Curbed SF and interviews on the evening news (KTVU, KGO), we use our connections with feature writers and media outlets to highlight our listings in the editorial/feature context (read: not paid advertising, which we will do anyway) at every opportunity we can.
Take a look at some of the clips and contributions below.
While acute market forces are curtailing new construction starts now, development here was already an uphill battle. Development timelines take years, so any non-NIMBY-related delays in adding new homes will keep housing prices high that much longer. But even for people who can afford to buy in the Bay Area, there’s a shortage of accessible destination homes for folks who are downsizing or ones who can no longer do the stairs in their 3-story Victorian.
Conflicting news reports about the real estate ‘market’ are concerning because they gloss over the fact that the housing market is very nuanced as each property is unique. Folks can lose sight that buying a home not only serves the very basic purpose of shelter but is also the main way folks can build wealth.
“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”
Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.” In Mission Local.
Kevin Ho and Jonathan McNarry, real estate agents at San Francisco’s leading luxury real estate brokerage, Vanguard Properties, are regularly interviewed by local news and are regular contributors to the San Francisco Chronicle’s Real Estate section and to Curbed SF among others. Check out their clippings and reach out to them today if you want the services of media savvy agents working on your behalf.
Setting a property’s list price or better yet trying to find a property’s real market value is always tricky especially in high-value and competitive markets like San Francisco. See how Kevin Ho and Jonathan McNarry, top-ranked agents at San Francisco’s luxury boutique brokerage Vanguard Properties handle the question in the San Francisco Chronicle’s Sound-Off Section
For the past few years our friends at SF Curbed have asked Kevin Ho to take part in their annual roundup of local luminaries such as architects, bloggers, urban planning folks and noted bloggers (we’re the real estate folks of course). 2017 was no different. Here are the questions and his answers then.