K E V I N + J O N A T H A N  I N  T H E  M E D I A 

Question: How do I determine my priorities before I search for a home?

A: Home buyers can easily get wrapped up and turned around in questioning what their priorities really are — from the esoteric, “What am I actually buying?” (especially for tenancy in commons and condominiums); the overwhelming, “How am I really going to pay for this?” to the existential, “How can a space really be ‘0’ square feet?”

But must-haves and deal-breakers really come into focus when we ask our buyers to take a look at their calendars, weekend plans and daily routines.

After work, do you nest or is home just a pit-stop before spin class and dinner? (Read: location/starter home).

Are you making dinner at home tonight? (Read: kitchen quality).

Did you leave you clothes in the washer again? (Read: in-unit laundry and closet space).

Just how often will those out-of-town guests really visit you? (Read: budget/room count).

By taking a look at the humdrum of daily life, disoriented buyers may well see that the answers were right in front of them all along.

Icon map of buyer preferences
What's important to you? Let's discuss and we'll figure it out and find the right place for you together!

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From time to time we get asked to chime in the Sunday San Francisco Chronicle’s real estate Ask-a-Realtor column “Sound Off.”  This week’s question asked about how the Internet has impacted real estate.

Appearing in the San Francisco Chronicle’s “Sound Off” real estate column as published on April 1, 2019, see the online version here.

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