Kevin+Jonathan In and On the Media
SAN FRANCISCO CHRONICLE Q+A
The San Francisco Chronicle asks expert area realtors questions every week for their Sound-Off segment found in its Sunday Real Estate Section. The online counter part appears on SF Gate. We’ve been asked to contribute and do so fairly often, which is what you’re seeing here.
Q: What’s some things clients (buyers or sellers) can do to make your job and the overall transaction process easier?
A: From day one, we start educating our clients with a big BART-like map with all the possible stops and paths we’ll encounter on our trip to the client’s destination. (See below) It’s akin to a choose-your-own-adventure book.
The visual aid helps our clients come up to speed on how we buy and sell prosperities in the most expensive market in the country. This speaks to the larger point of how important it is to both learn and trust the process. It’s a process where countless folks work every day to match the right buyers with the right seller.
The quicker our clients understand that the buying and selling process is going to involve going through stops and starts, places they don’t think they’ll go, and that there could be delays, the sooner they’ll join the ranks of our successful homeowners and sellers.
The online version of this was published on December 1, 2019 while the print version was published on Sunday, December 1, 2019. Find the online version here.
For More Sound-Off Snippets…
“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”
Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.” In Mission Local.
Setting a property’s list price or better yet trying to find a property’s real market value is always tricky especially in high-value and competitive markets like San Francisco. See how Kevin Ho and Jonathan McNarry, top-ranked agents at San Francisco’s luxury boutique brokerage Vanguard Properties handle the question in the San Francisco Chronicle’s Sound-Off Section