Kevin+Jonathan In and On the Media
SAN FRANCISCO CHRONICLE Q+A
The San Francisco Chronicle asks expert area realtors questions every week for their Sound-Off segment found in its Sunday Real Estate Section. The online counterpart appears on SF Gate. We’ve been asked to contribute and do so fairly often, which is what you're seeing here.
Q: When do you recommend staging and when is it unnecessary?
A: A good stager’s art will capture and appeal to the best possible buyers on a visual, visceral, and emotional level. Virtual staging isn’t enough, and you don’t want to be there for the letdown that a buyer would certainly have when discovering the home they’ve seen online is nowhere like what they imagined.
Sure, hiring a gifted designer and stager to transform your vacant property may seem expensive — why can’t I just buy a couch myself you may ask — but it is an essential ingredient in achieving a successful sale. Besides, staging is usually all-compassing because you’ll get the couch, the rug, the bedding, the art, and all that moving.
Staging will show people how they can change their lives by living differently and better than they do now. We cannot underscore how important this really is; forgoing staging runs the risk of costing far more than a staging fee with a reduced sale price.
We work many of San Francisco’s best stagers and designers as we collaborate with each of them on paint colors, art, furniture pieces but will also add our own personal touches like fresh flowers, scented candles, and high-end accessories to make a property that much more appealing.
For More Sound-Off Snippets...
We’re regular contributors to the San Francisco Chronicle Sunday Real Estate Section. Our comments on how staging is never really an option. …
Home staging will show people how they can change their lives by living differently and better than they do now. We cannot underscore how important this really is; forgoing staging runs the risk of costing far more than a staging fee with a reduced sale price.
Even during a Pandemic, people need to buy and sell houses and properties. See why it’s been such a busy market in San Francisco with Kevin Ho and Jonathan McNarry of Vanguard Properties, the largest, locally owned and operated boutique brokerage in the Bay Area.
How has another wave of Corona-19 cases impacted San Francisco’s housing market? It’s emphasized how important it is to be working with professionals like Kevin Ho and Jonathan McNarry of San Francisco’s largest, independently owned brokerage Vanguard Properties.
“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”
Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.” In Mission Local.
San Francisco real estate and the coronavirus/COVID-19 as discussed by Kevin Ho of San Francisco’s Vanguard Properties, the leading locally owned luxury brokerage for the San Francisco Bay Area. The forecast is optimistic, the question is when.
Talking about destination neighborhoods for LGBTQ folks, Kevin Ho of Vanguard Properties discusses how the Castro in San Francisco’s Eureka Valley, stacks up compared to other destinations and why it has a unique appeal.
Setting a property’s list price or better yet trying to find a property’s real market value is always tricky especially in high-value and competitive markets like San Francisco. See how Kevin Ho and Jonathan McNarry, top-ranked agents at San Francisco’s luxury boutique brokerage Vanguard Properties handle the question in the San Francisco Chronicle’s Sound-Off Section