Kevin+Jonathan In and On the Media

Kevin+Jonathan on the media

SAN FRANCISCO CHRONICLE Q+A

The San Francisco Chronicle asks expert area realtors questions every week for their Sound-Off segment found in its Sunday Real Estate Section. The online counterpart appears on SF Gate. We’ve been asked to contribute and do so fairly often, which is what you're seeing here.  

Q: When do you recommend staging and when is it unnecessary?

A: A good stager’s art will capture and appeal to the best possible buyers on a visual, visceral, and emotional level. Virtual staging isn’t enough, and you don’t want to be there for the letdown that a buyer would certainly have when discovering the home they’ve seen online is nowhere like what they imagined.

Sure, hiring a gifted designer and stager to transform your vacant property may seem expensive — why can’t I just buy a couch myself you may ask — but it is an essential ingredient in achieving a successful sale. Besides, staging is usually all-compassing because you’ll get the couch, the rug, the bedding, the art, and all that moving.

Staging will show people how they can change their lives by living differently and better than they do now. We cannot underscore how important this really is; forgoing staging runs the risk of costing far more than a staging fee with a reduced sale price.

We work many of San Francisco’s best stagers and designers as we collaborate with each of them on paint colors, art, furniture pieces but will also add our own personal touches like fresh flowers, scented candles, and high-end accessories to make a property that much more appealing.

The online and print versions of this was published on May 23, 2021. Find the online version here.

Staged Homes vs Unstaged Homes
The difference home staging can make is transformative and something virtual staging can't mimc.

For More Sound-Off Snippets...

 

In SF Gate: Looking Past the Headlines - Sept 4, 2022

Conflicting news reports about the real estate ‘market’ are concerning because they gloss over the fact that the housing market is very nuanced as each property is unique. Folks can lose sight that buying a home not only serves the very basic purpose of shelter but is also the main way folks can build wealth.

How Was 2021 in San Francisco?

2021 was a banner year for San Francisco’s housing market. See how houses, condos and TICs sold and how demand met increased inventory with prices still going up with Kevin Ho and Jonathan McNarry, Vanguard Properties, San Francisco.

On the Media: K+J on Home Staging's Importance

Home staging will show people how they can change their lives by living differently and better than they do now. We cannot underscore how important this really is; forgoing staging runs the risk of costing far more than a staging fee with a reduced sale price.

Kevin Quoted in Mission Local: “Real estate market in the Mission appears to recover, for now - Mission Local”

“A lot of renters have become buyers,” observed real estate agent Kevin Ho. “All the talk of exodus — that’s the headline-grabbing news — but the real news is that a lot of buyers have a little more affordability. And a little more balance to the market allows them to own a piece of San Francisco.”

Ho said more of the buyers right now seem to be people who want to live in the home they’re purchasing, rather than using it as an investment. He said some of the recent changes to the law around tenant protections and rent forgiveness might be having an impact, and investors “don’t necessarily want to assume that risk.” In Mission Local.

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