Earlier this week, Zillow (NASDAQ: Z) noted that the Bay Area saw the biggest rent hikes in 2014 and sees this year being just as bad. Zillow’s website Friday made it clear that anyone opting to buy rather than rent in Hayes Valley’s zip code would have to pony up more than $900,000 and often well over $1 million.

The frustration can be seen throughout San Francisco, but let’s take a look at one of the city’s more popular neighborhoods, Hayes Valley. There, Avalon Hayes Valley apartments have come to the market at even higher rents than expected.

via San Francisco pivots to being enclave for the wealthy as rents soar even higher – San Francisco Business Times.