Luxury at the Lumina in South Beach/Embarcadero San Francisco


As we’ve said before, we know three of the sales staff members well having worked with these agents previously at other developments and transactions in San Francisco. As of late-September, here’s what we know:

1) Pricing is not yet finalized and will be finalized before the end of September. The process will be done over a number of days where you would submit an offer for a home that is available for sale and they’ll respond.

2) HOA dues will be in the $1000/month range; Smaller units will be less, larger units will be more.

3) Sales will be doing will be done in phases. Expect up to 70-75 units to be released during the first phase with prices going up with each phase (less supply, more demand?)

4) Units from only two of the buildings will be released, the “Plaza” (mid-rise) building on Folsom and Main (called the “A” building) and the shorter high-rise on Main St (“D” building).
5) Penthouse units will not be released yet.
6) Closing Schedule of the buildings has been adjusted:

The A building scheduled to be closing August 2015

The D building scheduled to be closing January 2016

Anticipated Amenities

The Lumina’s amenities (only accessible by Lumina residents and their guests, occupy nearly 44,000 sqft of space and include:


An expansive ±10,500-square-foot rooftop oasis offers a “truly elevated entertainment experience. Relish in outdoor dining areas, barbecues, fire pits, vegetable gardens, and an outdoor movie lawn where you can sit back and enjoy the latest films or timeless classics projected on an expansive wall under the stars.”


The “impressive club lounge exudes timeless elegance in every detail. Warm and inviting, this sophisticated respite features a marble-wrapped fireplace and backlit bar, and is furnished with rich wood paneling and stone flooring.”


Picking on the dining club tradition? “Whether for an intimate or grand-scale gathering, our elevated Private Dining Room affords the most refined living and dining space for entertaining your guests. The Private Dining Room opens to a breezy outdoor terrace, features a chef-quality show kitchen for cooking demonstrations, fully equipped back-of-house prep kitchen, and stone-clad fireplace.”


In a nod to other area developments like the Palms and the Infinity comes the Lumina’s, “beautifully designed private screening room with sophisticated wall paneling and dimmed sconces features comfortable, upholstered tiered theatre seating for 30, a large projection screen, and surround sound.”


Acknowledging that work patterns have changed the Lumina will have a space for, “intimate social gatherings or a peaceful escape, our welcoming private lounge is conveniently outfitted with Wi-Fi access.”


Yes, some luxury homeowners have kids, right? Either way, the Lumina will have a space, “[i]deal for children’s birthday parties or just playful afternoons, our colorful and engaging space, complete with a chalkboard and an interactive wall, is thoughtfully designed for hours of enriching entertainment.”


Close to our heart, like 35 Dolores, there will be an area, “to conveniently care [sic.] for your pets, our grooming station features a full wash basin and raised platform for easy accessibility.”


Of course, you’d have to expect a gym: “Our expansive ±7,000-square-foot fitness center designed by renowned gym designer, Jay Wright, is fully equipped with both yoga and high impact aerobic studios, the only residential 20-foot rock climbing wall in San Francisco, and cardio and strength equipment to stay in shape.”


That $1,000 monthly fee does buy a lot: “Enjoy a refreshing dip in our 75-foot heated lap pool, beautifully sun-lit by a two-story skylight from above, at your leisure.”


Now, we’re getting into ‘wow’ territory: “A transcendent experience awaits in our ±2,000-square-foot spa where a private treatment room, day lockers, steam room, dry sauna and men’s and women’s changing rooms are perfectly suited for a fully immersive experience.”


For those kids playing the violin…. “For residents who have a true passion for music, our professional-quality practice room provides the perfect sound isolation and environment to spend hours honing your craft.”

For the residences themselves, the Lumina will have:

·  Gaggenau ovens and cooktops

·  Bosch refrigerators and dishwashers with integrated paneling

·  Premium Caesarstone quartz countertops and backsplashes

·  Custom SieMatic cabinetry with aluminum recessed channel pulls

·  SieMatic vanity cabinets with Volakas marble countertops

·  European porcelain tile on bathroom floors and shower walls

·  Expansive glass curtain wall with balconies/patios in select units

·  NEST Learning Thermostat

Current Pricing Ranges (September 2014)

Studios: $695,000-$825,000

1-bedrooms: $855,000-$1,150M

1-bedroom + den: $865,000-$1,160M

2-bedrooms: $1.245M-$2.295M

3-bedrooms: $2,330M-$5.350M

(Parking included with all units!)