Smarter+Successful Selling with Kevin+Jonathan
A Personalized Selling Approach from Kevin+Jonathan (& Raffi)
The perspective of representing both buyers + sellers is invaluable as it keeps us connected + grounded so we know what it takes to attain a satisfying outcome in a high-value market such as San Francisco.
With our real estate super dog Raffi McNarry-Ho — a black Labrador retriever Guide Dog for the Blind alum — we specialize in residential real estate in and around our fair city of San Francisco. WIth us you get the services of 2 agents — one who is also a registered nurse who specialized in the most intense and complex cases at one of the leading health care providers in the world in San Francisco and another who practiced as a lawyer for a few years after graduating from one of the world's top-ranked universities in Berkeley. We’ve been top producers at one of the City and Region’s top-ranked and rated brokerages, Vanguard Properties, for the past 10 years having sold more than $300 million worth of real estate over the last 12 years.
We represent buyers, sellers, investors, developers, builders and more. Our clients are often repeat clients and refer us to their family and friends.
We’ve sold at all price points of our market and can work outside of San Francisco if need be (many clients we’ve referred to other good agents in various markets will call us back and say they still want to work with us, so yes, we can travel for you, but ask us about it).
Our client base (and business) continues to grow — as success begets success — allowing us to exceed everyone's expectations by delivering results, success and positive outcomes through careful preparation and presentation. We think we do real estate differently, which is how we can achieve results that few others can.
We’ve helped our clients buy and sell all kinds of properties from houses, condos, TICs, co-ops, probate sales, REOs, complicated sales, simple sales, new development, vacant parcels, multi-unit properties, mixed-use properties,
Take a look below to learn more and see how other folks have succeeded with us.
Our most recent listings.
SOLD: 2655 Bush Street, No 203, San Francisco,, The District, Listed with Kevin Ho + Jonathan McNarry, Vanguard Properties
Listed and Sold with Kevin Ho and Jonathan McNarry, Top Producers at San Francisco’s leading Vanguard Properties, 2655 Bush Street, # 203, San Francisco, is the first resale of this contemporary, comfortable and centrally located 2-bed, 2-bath, 1-car parking condominium at The District, the 2016-built luxury development in Lower Pacific Heights. With a LIDAR-measured 1,288 sqft, Number 203 has a smart layout, in-unit laundry, small outdoor perch, and a chef’s kitchen to boot. Completed in 2016/17, the District offers a range of top-notch amenities, including an attended front desk, key fob secure entry, common meeting room, courtyard, upper courtyard (known as the sky deck), gym, and multiple elevator banks. www.2655-Bush.com SFMLS #423723621
Now Selling: 1180 Clayton Street, San Francisco, A Trophy 4-Unit Building with Views, Options and Flexibility
Listed with Kevin Ho and Jonathan McNarry, Top Producers at San Francisco’s leading Vanguard Properties, 1180 Clayton Street, San Francisco. Modern Trophy 4-unit property with 2 townhouses, 2 studios, large garage parking for up to 4 or 5 cars rebuilt in 2000 with stable income, and 2 units — one of each — delivered vacant. Combined living area of more than 4,100 sqft. Stunning and sweeping views from large number of balconies in the townhomes culminating with full-size roof deck with views for days. Attractive to tenants and owner-occupiers alike wanting flexibility and rental income. www.1180-Clayton.com (http://www.1180-clayton.com/) SF MLS 423719338.
SOLD: 3136–38 Anza, San Francisco, Listed by Kevin Ho + Jonathan McNarry, Vanguard Properties MLS 422702424
3136-38 Anza Street, at 23rd Ave, San Francisco, is a significantly updated Arts+Crafts home with legal in-law with 5 bedrooms, 4 baths, 1-car garage and serene yard, air conditioning with a combined total of 2,824 sqft of living area. Listed by Kevin Ho and Jonathan McNarry, Vanguard Properties, San Francisco, MLS 422702424 www.3136-anza.com
SOLD: 438 Steiner Street, San Francisco, Alamo Square/Duboce Triangle by Kevin Ho + Jonathan McNarry, Vanguard Properties | SFMLS 422698861
438 Steiner Street, San Francisco, Listed with Kevin Ho and Jonathan McNarry, top producers, Vanguard Properties. 438 is a top-floor, 3-bed, 2-full bath, 1-parking, tall, spacious and bright, just-updated stylish condominium with in-unit laundry, dual-pane windows, & superior location. MLS 422698861. www.438-steiner.com
SOLD: 1811 Turk, #102, San Francisco, Listed with Kevin Ho + Jonathan McNarry, Vanguard Properties | MLS 422693523
1811 Turk Blvd, No. 102, San Francisco, listed with Kevin Ho and Jonathan McNary of Vanguard Properties, MLS 422693523 is a modern-build 2-bed, 2-bath, 1-car parking condominium in a 7-unit boutique building (The NoPa) with a large deeded outdoor patio that is the epitome of indoor-outdoor living. Located in the North of Panhandle neighborhood (NoPa) and the Divisadero Corridor, #102 at 1811 Turk strikes the right balance of modern living in one of the most storied neighborhoods of the City. www.1811-Turk.com
SOLD: 166 Ellsworth. San Francisco, CA, 94110 | Listed with Kevin+Jonathan, Vanguard Properties | MLS 422660050
166 Ellsworth, San Francisco, CA 94110. For Sale: South Slope Bernal Heights SFH with updated finishes, light + location. Considered finishes, updates + more. 2+ beds, 1.25 baths, large garage w/potential, bonus room set on a true tree-lined, one-way, non-power line street equidistant from Bernal Hill & Cortland Street, the heart of Bernal Heights. Listed with Kevin Ho + Jonathan McNarry, Vanguard Properties. MLS 422660050. (DRE 10875957 + 01747295) www.166-Ellsworth.com (http://www.166-ellsworth.com/)
Our listings are designed to impress no matter if it’s a luxury home, fixer, loft, multi-unit or vacant lot. We’ll be able to handle it for you.
The two of you created one of the best open house presentations that I have ever experienced in 40 years as a Realtor!
—Long-time Noe Valley agent upon visiting on of our open houses (unsolicited feedback)
A friend recommended Kevin to me after successfully selling his place and I was very glad I took his recommendation. Kevin was great to work with and helped me get my condo ready to sell. His guidance was indispensable in making improvements to the place, and it sold fast. I definitely recommend Kevin!
— Chandler M., Architectural Preservation/Museum, Seller, Duboce/Mint Hill. Taking his rental-quality mid-century flat and turning it into ’the architect’s home’ with strategic updates led to multiple offers, over asking, within 7 days of launch even during COVID-19 (Another unit in the building listed with other agents failed to sell and was withdrawn at the same time).
Kevin and Jonathan’s work ethic and dedication is bolstered by their sense of design and style. While skeptical at first we listened to their suggestions as they turned our charming home into a sophisticated and elegant house you’d see in a catalog. And it worked because the results we got from Kevin and Jonathan’s patience, creativity and hard work beat our expectations by a long shot.
— Aaron and Ashley L., Biotech and Tech, Noe Valley Buyers + Sellers. The couple purchased their home with us for $1,260,000 and, in less than two years without major remodeling, sold their home with us for $1,705,000, a nearly 35% gain in value (far above the neighborhood's average). Of note, the final sale price was $200,000 above a neighbor's tempting preemptive that they offer made before our plan was implemented. Good thing our clients stuck to the plan!
[We] got to work to get my home ready for the market, which we did in 2 weeks. Kevin made a number of suggestions about the place and it’s staging that seemed a little odd to me but remembering that he knew what I was talking about, I went along with them. Every single one of his suggestions were spot on and made the property shine. Even when he was on vacation, the advice kept on flowing.
The same thing went when discussing the marketing plan, pricing and property description. [His advice] enabled me to achieve an offer that was in excess of what I thought was possible. Working with Kevin is a joy, I highly recommend him.
— Chris T., Biotech Administration, Mission Dolores Seller
Start thinking about your property as a product. It takes the right mix of skill, experience and intuition to create the right look, touch and feel.
Every possible touch point with would-be buyers (literally and figuratively) is a possibility to communicate to a buyer.
We work to make our listings attractive and appealing to all the senses to create a positive visceral response — touch (the right hardware), sight (modern and updated lighting), smell (candles and flowers), hearing (the right mood music or the sound of nothingness) that elicit an emotional response that turns rational buyers into slightly more irrational ones.
After we assess a property’s condition and identify any investments that can be made to make a property more attractive to the best buyers out there, we’ll help our sellers implement a detailed preparation plan that takes budget, timing and the calendar into consideration.
Our In-Depth Thoughts.
We are featured as columnists in the San Francisco Chronicle Real Estate section periodically where we will answer questions about our housing market. These two recent columns seemed like good ones to include here
From a recent column piece we wrote for the San Francisco Chronicle Sunday Real Estate Section on the importance of open houses:
Open houses are a critical part of the house buying process that we liken it to a first date. It’s usually the first time when each side gets to see the other in person. Buyers get to see if the property matches online photos while also checking out the competition. Sellers, through their agents (as they should never be at an actual open house) will get to see people interact with their property up close.
Like any courtship ritual, it’s important that each side look their best and put their best foot forward, so they leave a good impression. This means that buyers are friendly and unafraid to ask questions and the serious ones state their intentions. Signs, statements and QR codes are good ways of communicating background, but the emphasis at opens is on the people aspect. This means agents put their phones away and engage with people in front of them. Buyers should ask questions but save the controversial ones for the second or third date, i.e., a follow-up. Seller agents must ensure everyone greeted and made to feel welcome so that potential suitors will want to come back for more.
From another Chronicle column on creating a marketing plan for a given property.
Although it may seem as easy as putting out a For-Sale sign in front or a property, marketing a property successfully is something that requires planning, coordination and effort. In a high-priced market like San Francisco, to be successful, each property requires care and consideration.
The most basic marketing step is just getting a property listing onto the MLS, which disseminates to all the online outlets. The MLS requires just 1 photo and for some agents, that’s all they’ll ever do. But for us, going onto the MLS is just one part of a comprehensive process that focuses on meeting client goals.
Because most of our sellers are willing to invest in their property to maximize their sale, our plan focuses on presentation. Long before the MLS, we will have crafted a detailed property preparation and marketing plan with our clients to ensure their space puts its best foot forward. This usually involves painting, lighting, and staging at minimum. Professional photos, the 3-D tour, a property video and website are next along with tailored marketing text. Last, we work to ensure the onsite experience is positive and upbeat.
The Right Look, Touch and Feel (+Mr. Raffi)
Pictured Above. The sellers here (who also bought this property preemptively with us) followed our plan's strategic and effective suggestions when it came time for them to sell. Our plan for their Noe Valley condominium was to turn a darker space with older finishes into one that brought more of the outdoor garden in to create a space that was brighter, styled and more appealing.
The property sold in just 4 days after debuting on the market to a non-contingent, fast-close buyer that saw our clients realize a 19% gain in value in 2 short years.
Take a look at other parts of our site to learn more about how we sell.
Our Records Indicate...
Our recent sales activity in and around San Francisco.
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Beyond Any Expectations
Where do we go from here and how can we help you reach that goal? Reach out to us to get the process started by emailing us now.