Spotted this strend 2 years ago!

When people talk about La Playa, Spanish for “The Beach,” it brings about visions of palm trees swaying above the sun-kissed sand of Southern California, not windswept junipers wet with fog blowing off Ocean Beach. But a group of Outer Sunset District residents is looking to change that.

via For Outer Sunset’s La Playa, tide may be turning – SFGate.