SELLING WITH KEVIN+JONATHAN
Kevin+Jonathan: Guiding You Through Preparing Your Home to Maximize Value and Deliver the Results We’re Known For
Hello, It’s Kevin and Jonathan here
When you reach out to us about listing and selling your property, we’ll start by discussing your goals and its unique story. We’ll provide an overview of the market, then create a customized property preparation plan. This plan models potential buyer types, outcomes, and ROI. Once we finalize the listing agreement, we’ll work closely with you to execute the strategy and ensure your property is prepared and positioned for success.
The Big Overview of Selling a Property Well in San Francisco
Listing and Pre-Planning
Where we meet and greet with you, tour the property, pull the comps and consider the options.
GOAL: Signed listing agreement
Disclosing and Marketing
Just before we officially launch and are waiting for the photos and other collateral that usually includes a professional property video, 3D Tour, floor plans and printed collateral, we will work through the disclosure obligations sellers are required to fulfil in California. This will usually involve pre-sale inspections which we will coordinate.
GOAL: By the first showings to the public and MLS debut, we would have the disclosure package in hand and the property will sparkle for open houses, broker tours and private showings.
Disclosing and Marketing
Just before we officially launch and are waiting for the photos and other collateral that usually includes a professional property video, 3D Tour, floor plans and printed collateral, we will work through the disclosure obligations sellers are required to fulfil in California. This will usually involve pre-sale inspections which we will coordinate.
GOAL: By the first showings to the public and MLS debut, we would have the disclosure package in hand and the property will sparkle for open houses, broker tours and private showings.
Escrow and Closing
After an offer is accepted, we work with the buyer brokers, buyers, escrow, lenders, appraisers or any number of other people who could be involved (e.g., HOA managers, TIC lawyers, estate attorneys) to bring the sale to a close.
GOAL: The property — closed and sold.
DEMONSTRATED RESULTS
“From the beginning stages of brainstorming ideas, to the execution and final sale, Kevin and Jonathan were with us every step of the way. They knew exactly what needed to be done and who to talk to, whether it be design, painting, hiring contractors or staging. They had a wealth of resources, all extremely skilled and competitively priced.”
— LJ + Lawrence, Sellers (repeat) Lower Haight/Duboce. We helped them prepare 2 properties extensively with terrific outcomes well above what the comps would have suggested and far above their investments into the properties
+$700,000 Gain in Less than 2 Years
Focused Plan with Targeted Updates
In just 2 years we helped our clients realize a $700,000 gain on a probate property they bought for $1.5 million, selling for more than $2.2 million with paint, lighting and other finish improvements
Pre Reno Value: $2.4 million
Renovation: $400,000
Sale price: $3.615M
(in less than 10 days)
Scaled Up Plan with Luxe Updates
We prepared a detailed, extensive and customized update plan our clients followed with updates to finishes, lighting and fixtures. The investment and goal was significant but validated with multiple offers that pushed past the comparable sales in an otherwise slow time of year.
Success By Design
A simplified overview of what we do for our clients who list and sell their properties with us
Selling a Property with Kevin+Jonathan: The Recipe for Success
Like baking a cake, selling a property well requires quality ingredients and preparation. Hiring experienced agents like us early on ensures that every detail, from essential repairs to trending updates, enhances your home’s value. We guide sellers on high-return investments, starting with basics like repainting and lighting upgrades, and refining with thoughtful touches like hardware and finishes. Our final ingredient? Presentation and branding tailored for San Francisco’s discerning buyers—where crafted, bespoke, and curated details make all the difference in a competitive market.
The Detail:
After signing the listing agreement, we’ll immediately tap into our trusted network of cost-effective vendors for estimates. We’ll discuss lighting, paint, and any updates, helping source materials and fixtures. We’ll coordinate your move and carefully plan every step—from preparation to staging, cleaning, inspections, and disclosure preparation—ensuring a seamless process up to the sale.
“You guys always prepare and present your listings so well it’s not fair to other agents. Your clients are so lucky to have you because you so do so much for them.”
— Founder, Vanguard Properties
Preparing Your Property for Maximum Impact...
Selling a property can be stressful, but the right investment can significantly boost your sale price, especially in San Francisco’s market. Here, every dollar spent on preparation typically yields exponential returns. Skimping on these essentials, on the other hand, can have a much larger negative impact than the money saved.
Why invest? Our goal is to create an emotional connection with the right buyers—those who understand and appreciate the value of your property. Thoughtful preparation can spark that connection and drive better sale outcomes.
Proof in the pudding. Track the progress of one of the more successful transformations we helped execute that took a dorm like 2000s like vibe and brought it up market, selling in days with multiple offers at a premium.
Fever Pitch Perfect
As we draw closer to launch day and the first open houses, things pick up.
The Public Face:
Now it’s time to go public. With fresh flowers, final styling, and polishing, we’re ready for a full-day professional photo shoot, video shoot (Raffi included if possible), and 3D tour. Afterward, we handle copywriting, signage, printed materials, and MLS publication. Our open houses are welcoming and positive, drawing neighbors, buyers, and agents. Follow-ups and private showings lead to offers, a ratified contract, and finally, escrow. Woot!
“We are so so grateful we worked with Kevin and Jonathan to sell our house. We were looking for someone experienced that would give their all to selling our home…. This team is the full package of realtor, designers and lawyers. They project managed renovations and launched a great marketing effort that led us to getting an unbelievable price for our home (and 13 offers) during a down time in the SF housing market. Thank you forever K & J!”
— Kit and John, Sellers, Portola Valley
The 3Ps followed by the 3Es
Planning: Successful Outcomes By Design
Our Approach to Property Preparation
We believe every property deserves to make its best impression. From the start, we’ll create a comprehensive preparation plan, connecting you with our trusted vendors and presenting options tailored to your property. Our goal is a seamless process with minimal surprises, yet with the flexibility to adapt—because in real estate, unexpected shifts like a high-market sale nearby can inspire us to do even more for the best possible outcome.
Planning: Weighing, Balancing, Estimates, Deciding
Our Approach to Property Preparation
We believe every property deserves to make its best impression. From the start, we’ll create a comprehensive preparation plan, connecting you with our trusted vendors and presenting options tailored to your property.
Our goal is a seamless process with minimal surprises, yet with the flexibility to adapt—because in real estate, unexpected shifts like a high-market sale nearby can inspire us to do even more for the best possible outcome.
Preparation: Direct Action to Get Results We Want
“Our Hassle-Free Property Preparation Process”
Ideally, sellers can hand over their keys and let us handle the rest. We coordinate with trusted vendors on every aspect of preparation, visiting the property frequently and providing regular updates through private YouTube videos. This allows us to refine the plan as needed, ensuring the property is inspection-ready, spotless, and perfectly primed for staging.
Keeping It Emotional — On Purpose
Selling the Dream, Not Just the Numbers
If buyers made purely calculated decisions, home prices would plateau. But in San Francisco—a market defined by scarcity, rent control, and remodeling restrictions (among more) — home values rise due to demand, competition, and, in our wheel house: aspiration. To command top prices, we emphasize creating property listings that resonate emotionally, giving buyers something they truly desire and will compete for. After all, selling here means offering more than numbers on a spreadsheet; it’s about selling the dream.
Priced to Entice (Optional)
Selling the Dream, Not Just the Numbers, part 2. The numbers come later.
With over 75% of single-family homes in San Francisco selling above list price within 30 days, it’s clear that strategic pricing is essential. To attract buyers and create excitement, agents often advise listing below market value. This approach invites more interest and, ultimately, competition—giving sellers the best chance to achieve a dream-worthy result.
And into Escrow We Go
Maximizing Speed and Success
By following this comprehensive approach, we maximize the probability of selling faster and for a stronger price than similar properties. With our strategy, most of our listings go under contract within 30 days, setting our clients up for success.
You Should See the Video ...
We’re known for expertly prepared listings, a stellar reputation, happy clients, and strong results. And our property videos? They’re crafted by a professional videographer who’s worked on Netflix documentaries and leads the marketing department for a renowned wine collection. Take a look and see how we make properties shine.
Recently...
Some of our more recent listings.
How Will You Do?
You won‘t know what the possibilities of your property are until you ping us. So go ahead and write us already!